With two highly successful flagship stores in New York City and Buffalo, NY, New Era now turns it eye to London. Located in the heart of two of the trendiest shopping areas in the world- Carnaby Street and Covent Garden, just off of London’s Regent Street and Piccadilly Circus, New Era London, dubbed "New Era: LDN," opened in summer 2007 at 72-74 Brewer Street.

New Era: LDN features the broadest and most exclusive selection of New Era headwear in the world. More than half of the product is exclusive and includes a London-Inspired series, as well as exclusive high-end product from the Batman/Superman and Spiderman licenses through Marvel and DC comics. A majority of the designs adorn the company’s signature fitted baseball cap, the 59FIFTY. The store also features looks across New Era's many market segments, like fashion; styles in Women's and Kid's fits; and caps that satisfy the true sports enthusiast. Additionally, consumers will find New Era branded product; hats from the EK by New Era brand, and caps made for New Era's Action Sports partners.