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DISCOVER
Always on Side
OUR STYLE. OUR STORY.
When you’re a true original, there’s no option but to raise your own flag.
From the bottom of the leaderboard to the top of the world.
From the little leagues to the big time.
For 104 years and counting, our flag’s been there.
What’s in front is all you.
But the flag – that’s Always On Side.
About The Collection
104 years; that’s how long New Era has been changing the headwear game and cultivating the choice designs for sports enthusiasts and style specialists. Spring is the season of change, we’re ushering in the new with bold pinstripe t-shirts, jerseys and hoodies. Our heritage patch adding prestige to crews and bucket hats and iconic varsity silhouettes with allover patches.
Style it how you want – you decide the score.
Headwear
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LFDY x New Era Black 59FIFTY Fitted Cap
Regular price £69.90Sale price £69.90 Regular priceUnit price / perExclusive -
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Beetlejuice Sign 59FIFTY Fitted Cap
Regular price £38.00Sale price £38.00 Regular priceUnit price / per -
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Beetlejuice Worm Black 59FIFTY Fitted Cap
Regular price £61.00Sale price £61.00 Regular priceUnit price / perExclusive -
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National League Logo MLB League Mascots White 59FIFTY Fitted Cap
Regular price £48.00Sale price £48.00 Regular priceUnit price / per -
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American League Logo MLB League Mascots White 59FIFTY Fitted Cap
Regular price £48.00Sale price £48.00 Regular priceUnit price / per -
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Ren And Stimpy Black 59FIFTY Fitted Cap
Regular price £40.00Sale price £40.00 Regular priceUnit price / per -
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Houston Texans NFL Sideline 2024 Black 59FIFTY Fitted Cap
Regular price £38.00Sale price £38.00 Regular priceUnit price / perExclusive -
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Detroit Lions NFL Sideline 2024 Black 59FIFTY Fitted Cap
Regular price £38.00Sale price £38.00 Regular priceUnit price / per
A bit of history
On or off the pitch, we have been the originators that helped to define over a century of sport and streetwear culture. Worn by some of the world’s greatest athletes past and present, we have dominated the headwear game since leaderboards began while at the same time, becoming a signifier of diverse cultures and communities from across the globe. Whether it’s a record-breaking athlete or a superstar rapper, all are united under one logo.
NEW ERA HERITAGE
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New Era Womens Notting Hill London Leopard All Over Print 9TWENTY Adjustable Cap
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New Era Womens Soho London Leopard All Over Print 9TWENTY Adjustable Cap
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New Era Womens Chelsea London Leopard All Over Print 9TWENTY Adjustable Cap
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New Era Essential Neutral Light Beige 9TWENTY Adjustable Cap
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New Era Essential Neutral Beige 9TWENTY Adjustable Cap
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New Era x Moon Wool Black 9FORTY Adjustable Cap
Regular price £78.00Sale price £78.00 Regular priceUnit price / per{ "item_id": 7776178503754, "sku": "198058818095", "item_name": "New Era x Moon Wool Black 9FORTY Adjustable Cap", "price": 78.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9FORTY BLACK CAPS","9FORTY CAPS","Full Price","GIFTS FOR MEN","Headwear","NBA GIFTS","NEW ERA HEADWEAR","New in","NFL GIFTS","STRAPBACK CAPS","Teams"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY", "sport": null, "image_url": "www.neweracap.co.uk/cdn/shop/files/60565072_3QL.jpg?v=1724339311", "language": "en", "market": "GB", "index": null, "locale": "en-GB" } -
{ "item_id": 7776178372682, "sku": "198058818088", "item_name": "New Era x Moon Wool Grey 9FORTY Adjustable Cap", "price": 78.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9FORTY CAPS","9FORTY GREY CAPS","Full Price","GIFTS FOR MEN","GREY CAPS \u0026 HATS","Headwear","NBA GIFTS","NEW ERA HEADWEAR","New in","NFL GIFTS","STRAPBACK CAPS","Teams"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Grey", "silhouette": "9FORTY", "sport": null, "image_url": "www.neweracap.co.uk/cdn/shop/files/60565073_3QL.jpg?v=1724339536", "language": "en", "market": "GB", "index": null, "locale": "en-GB" } 9FORTY
New Era x Moon Wool Grey 9FORTY Adjustable Cap
Regular price £78.00Sale price £78.00 Regular priceUnit price / per{ "item_id": 7776178372682, "sku": "198058818088", "item_name": "New Era x Moon Wool Grey 9FORTY Adjustable Cap", "price": 78.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["9FORTY CAPS","9FORTY GREY CAPS","Full Price","GIFTS FOR MEN","GREY CAPS \u0026 HATS","Headwear","NBA GIFTS","NEW ERA HEADWEAR","New in","NFL GIFTS","STRAPBACK CAPS","Teams"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Grey", "silhouette": "9FORTY", "sport": null, "image_url": "www.neweracap.co.uk/cdn/shop/files/60565073_3QL.jpg?v=1724339536", "language": "en", "market": "GB", "index": null, "locale": "en-GB" } -
{ "item_id": 7776178339914, "sku": "198058818316", "item_name": "New Era x Moon Stripe Navy 59FIFTY Fitted Cap", "price": 87.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "categories": ["59FIFTY FITTED CAPS","BLUE FITTED CAPS","Full Price","GIFTS FOR MEN","Headwear","NBA GIFTS","NEW ERA HEADWEAR","New in","NFL GIFTS","Teams"], "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Flat", "fit": "Fitted", "color": "Blue", "silhouette": "59FIFTY", "sport": null, "image_url": "www.neweracap.co.uk/cdn/shop/files/60565068_3QL.jpg?v=1724339348", "language": "en", "market": "GB", "index": null, "locale": "en-GB" } 59FIFTY
New Era x Moon Stripe Navy 59FIFTY Fitted Cap
Regular price £87.00Sale price £87.00 Regular priceUnit price / per